My journey into the world of branding was ignited by my fascination with logos, a passion I inherited from my mother. I vividly recall those days in rural Jamaica, where my mother, engrossed in lengthy phone calls tethered to the house phone, would unknowingly instill in me a love for sketching. Armed with whatever paper she could find, even napkins at times, she'd fill them with intricate doodles, capturing my attention for hours on end. I watched in awe as her creativity spilled onto every available surface, igniting my own artistic curiosity.

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As I grew older, I found myself mirroring her actions, sketching my own visions and later transforming them into digital masterpieces during my college years. What once seemed like a simple pastime became a profound bonding experience, bridging the generational gap between traditional artistry and the digital revolution. Those moments, immortalized in our shared creativity, remain etched in my memory, a testament to her enduring influence.

Yet, alongside my mother's creative spirit stood my father, a pillar of strength and wisdom in my life. An astute entrepreneur, he epitomized discipline, longevity, and unwavering persistence. His no-nonsense approach and strategic business acumen left an indelible mark on my entrepreneurial journey. From him, I learned the value of perseverance, the importance of showing up, and the art of navigating challenges with resilience.

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As I embark on my own entrepreneurial path, I carry with me the invaluable lessons imparted by both my parents. My mother's boundless creativity fuels my artistic endeavors, while my father's business savvy guides my strategic decisions. Together, their influence has shaped me into the creative entrepreneur I am today. Though my mother may no longer be with us, her passion lives on through my work, a tribute to the mark she left on my soul. Each day, I am reminded of the legacy my family and I continue to build, one rooted in the fusion of creativity, excellence and enterprise.

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