Rhea Imani

Status:

Launched & Operational. To learn more about Rhea Imani, visit www.rheaimani.com

Background:

The WOMAN the MOVEMENT, the MAGIC... Rhea Imani is a a personal brand - a fashion design warehouse and galleria that produces both exclusive, custom pieces and ready-to-wear outfits.

Birthed 3 generations ago in Negril Jamaica, the trade has passed by hand from mother to daughter, creating a tradition of beauty.

Challenge:

Rhea's talent speaks for itself, however the brand representation needed to expand to connect with the current maturity of the business.

Resolution:

I procured a complete brand re-design, developing an icon and a texture that could be easily recognized everywhere as well as easily translatable across clothing tags, signage and all business communications

Final Deliverables:

Logo & Icon Design, Brand Texture, Social Media Template, Bag & Tags Design, Customer Postcard Design, Gift Certificate Design, Business Card Design, Wall Decals Design

Logo Form: Icon