Project Apex
Status:
Launched & Operational You can learn more about Project Apex on Instagram.
Background:
Project Apex is a team of architects, interior designers, surveyors and construction project managers who serve the luxury market.
Specializing in renovations, high-end apartments and hotels, they pride themselves in precision and the installation of luxury finishes. They boast in excess of 16 years of combined experience in the field.
Challenge:
Having coined their iconic name, Team Apex was in need of a brand identity that matched the quality they guaranteed.
Resolution:
Brand awareness through premium brand identity and print marketing materials.
Final Deliverables:
Logo & Icon Design, Color Palette Development, Company Profile Magazine
Logo Form: Icon
![project-apex-logo-icon-made-by-molli.png](https://static.wixstatic.com/media/f862cc_38f9503650e74f229fb1900f20e4ef4e~mv2.png/v1/fill/w_199,h_199,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/project-apex-logo-icon-made-by-molli.png)
Logo Form: Original
![project-apex-logo-made-by-molli.png](https://static.wixstatic.com/media/f862cc_cb31e1da68ca4034b845f32d6b0df6cd~mv2.png/v1/crop/x_3,y_0,w_519,h_98/fill/w_373,h_70,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/project-apex-logo-made-by-molli.png)
Preliminary Sketches:
![project-apex-sketches-made-by-molli.jpg](https://static.wixstatic.com/media/f862cc_d75cd4401f6b4a9a8320f3b1c57a0e97~mv2.jpg/v1/fill/w_383,h_447,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/project-apex-sketches-made-by-molli.jpg)
MOOD BOARD
![project-apex-logo-made-by-molli-brand-design.png](https://static.wixstatic.com/media/f862cc_c089c9ad8d9440638a10e19dc60bdadf~mv2.png/v1/fill/w_816,h_154,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/project-apex-logo-made-by-molli-brand-design.png)
BRAND IN APPLICATION
![project-apex-brand-design-made-by-molli.jpg](https://static.wixstatic.com/media/f862cc_7d68629444e54864b9318f079c5c0608~mv2.jpg/v1/fill/w_924,h_956,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/project-apex-brand-design-made-by-molli.jpg)
![02_Landscape Magazine Book Mockups.jpg](https://static.wixstatic.com/media/f862cc_8c6f3b16f4d140e48d0962c4dec38900~mv2.jpg/v1/fill/w_591,h_394,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/02_Landscape%20Magazine%20Book%20Mockups.jpg)
![04_Project Apex Mockup .jpg](https://static.wixstatic.com/media/f862cc_7065afe73a7c4e81916796ada45d6790~mv2.jpg/v1/fill/w_591,h_394,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/04_Project%20Apex%20Mockup%20.jpg)
![03_Landscape Magazine Book Mockups.jpg](https://static.wixstatic.com/media/f862cc_546ed76c834f4936885076c87fa28f6f~mv2.jpg/v1/fill/w_591,h_394,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/03_Landscape%20Magazine%20Book%20Mockups.jpg)
![01_Landscape Magazine Book Mockups.jpg](https://static.wixstatic.com/media/f862cc_e21a18cdea364e34be8b2cd8edbe632e~mv2.jpg/v1/fill/w_591,h_394,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/01_Landscape%20Magazine%20Book%20Mockups.jpg)
![keron_write_construction_manager_ceo_apex_project_made_by_molli.jpg](https://static.wixstatic.com/media/f862cc_8f4ead846e5f492bbd2a37630062cad5~mv2.jpg/v1/fill/w_489,h_493,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/f862cc_8f4ead846e5f492bbd2a37630062cad5~mv2.jpg)
"As the CEO of a premium construction organization, it was important for me that our brand visuals were professionally represented. I knew Molli had the creativity and efficiency for the job. If we hadn't worked together I'd be struggling to connect with my target audience. Molli portrayed a brilliant blend of talent and professionalism."
-Keron Wright, Lead Architect