One Basket
Status:
Launched & Operational
Background:
One Basket is the jewel of Caribbean e- commerce. This online platform bridges the cape between sellers in the West Indies and buyers overseas, that otherwise would not have access to authentic, Caribbean-made products.
Challenge:
One Basket's business model is strong, but it lacked the capacity as a brand to communicate across borders, in order to convert sales in a global market.
Resolution:
I delivered a timeless, minimal icon that speaks easily to the business mission and is readily identifiable anywhere in the world.
Final Deliverables:
Logo & Icon Design, Color Palette Development, Web Banners, Social Media Styling and Email Footers
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To learn more about One Basket, you may visit their website at www.shoponebasket.com
Brand Icon:
Standard Logo:
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Preliminary Sketches
MOOD BOARD
BRAND IN APPLICATION
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CLIENT FEEDBACK
Before working with Molli, we couldn't quite get the logo and the look and feel of our brand, that we we were going for. The logos we received prior to working with Molli didn't quite encapsulate our vision.
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We are still amazed by how the designs really pulled everything together, and how it has made the brand very appealing to our customers.
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— A. Nelson, Co-Founder
CLIENT FEEDBACK
Before working with Molli, we were struggling with marketing our business. We needed graphic representation that was modern and professional.
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Our business identity is now cemented, and [our brand is] uniformed across the board; both modern and professional too.
— M. Myers, Co-Founder
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