Bonnet & Robe

Status:

Pre-Launch

Background:

B&R is the re-brand of an Instagram self-care store. It typically provides products for an individual's "me" time, the one's used in your private space, likely dressed in your bonnet or robe. It is a lifestyle brand for personal care items ranging from: aromatherapy, skincare, sleep and home.

Challenge:

Pivoting from an existing brand and business model that is evolving and scaling.

Resolution:

I not only created a fitting brand identity and product label design, but also assisted in pivoting the business into a more sustainable structure through point of sales strategies.

Final Deliverables:

Logo & Icon & Pattern Design, Product Label Design, New Product Development, Brand Strategy, Sales Positioning

Logo Form: Icon