Benlar Meal
Kit

Status:

Pre-Launch

Background:

Benlar Meal Kit is an innovative brand which provides shoppers with prepared foods, and subscribers with weekly ingredients and recipes for the preparation of 25-minute (and under) meals.

Challenge:

Benlar Meal Kit is a part of The Clarence Benjamin Group's family of brands and needed to be set apart from it's fresh produce and desserts, counterparts in the marketplace.

Resolution:

I modified the existing Benlar Brand colors and built out brand identity and packaging that is still similar to its counterparts, but unique in its own way setting it apart form its brand family members. Learn more about Benlar Meal Kit's twin, Benlar Foods by clicking here.

Final Deliverables:

Updated Logo, Colour Palette, Brand Guidelines, Product Labels, Packaging and Branded Pitch Decks

Logo Form: Icon