Benlar Foods
Status:
Launched & operational
Background:
Benlar Foods is an innovative food brand centered around authentic Jamaican flavours. Benlar debuted in the prepared foods market in 2019, and has since pivoted into sauces, speciality foods and jerk pastes during the Covid-19 pandemic. This case study displays my journey with Benlar over the years.
Challenge:
Benlar Foods is a part of The Clarence Benjamin Group's family of brands and needed to be set apart from it's meal kits and desserts, counterparts in the marketplace.
Resolution:
I capitalized on Benlar's vibrant color palette balancing it against a strong, black contrast to develop the labelling and packaging for Benlar's line of specialty sauces and foods.
Final Deliverables:
Product Labels, Packaging and Branded Pitch Decks, Trade Show Marketing Materials, Website, Brand Stationery.
